One very important aspect of business is future prospects. The goal for most organizations is to remain full or as close to capacity as possible. Outreach is the activity of providing services to any populations who might not otherwise have access to those services. Leads for business come in many forms. You may have connections with another agency (hospital social worker or rehab facility), local church, word of mouth connections or good visibility to the public from your location. You may be privately owned or have state funding. Either way, outreach is a way of tracking potential clients to your facility or center.